ZEAL expands portfolio with Dream Car Raffle, a new charity lottery launching in the German regulated market

• ZEAL introduces the Dream Car Raffle (Traumautoverlosung) as a new charitable lottery
• It is the third charity lottery product, succeeding the successful Dream House Raffle (Traumhausverlosung) and freiheit+
• The inaugural grand prize is a Porsche 911 GT3 RS

(AsiaGameHub) –   ZEAL is broadening its portfolio in Germany’s regulated gambling sector through the introduction of the Dream Car Raffle (Traumautoverlosung), a new charitable lottery. This offering enhances ZEAL’s existing range as another format developed internally.

The operation of Traumautoverlosung is managed by Dreamify gGmbH, a wholly-owned subsidiary of ZEAL, with marketing and sales conducted by Lotto24 AG, another company within the group.

After the launches of the Dream House Raffle (Traumhausverlosung) in 2024 and freiheit+, Traumautoverlosung represents the third charity lottery introduced by ZEAL to the market.

Expanding the portfolio in a regulated environment

The launch of Traumautoverlosung advances ZEAL’s strategy of supplementing its conventional lottery brokerage with proprietary products. This approach aims to attract new customer demographics and lessen reliance on the jackpot-dependent cycles of state lotteries.

“We are delighted to further grow our core business with appealing new products,” stated Stefan Tweraser, CEO of ZEAL Group. “Traumautoverlosung marks another move to diversify our portfolio and connect with new target audiences.”

Charity lottery with integrated charitable contribution

Traumautoverlosung is structured as a charity lottery, dedicating a minimum of 20 percent of ticket sales to charitable initiatives. Starting in 2026, the lottery will partner with Johanniter, a major German charitable organization.

This model strengthens ZEAL’s commitment to responsible gambling by merging entertainment with a tangible social contribution.

Product concept: limited tickets, guaranteed winner

The lottery operates on a straightforward model that includes a capped number of tickets and a guaranteed draw winner.

For the initial draw, a Porsche 911 GT3 RS will be awarded, with a total of 250,000 tickets offered for sale.

“Traumautoverlosung concentrates on vehicles that are typically unattainable for most people – highly sought-after models that are often scarce on the market,” explained Michael Lee, founder of Traumautoverlosung. “Our objective is to channel this demand into a transparent, digital product with well-defined rules.”

Diversification in the lottery market

By rolling out new formats like Traumhausverlosung and Traumautoverlosung, ZEAL is adapting to shifting market trends and broadening its services beyond traditional lottery brokerage. Product categories that feature specific prizes, limited availability, and digital distribution are becoming increasingly significant in the market.