SCCG Management’s Partner and Portfolio Company FanLabel Launches FanLabel SongPicks App, Bringing Skill-Based Music Contests to Fans Nationwide

(AsiaGameHub) –   FanLabel has also filed comments with the CFTC that lay out a responsible framework for music-focused prediction markets

SCCG Management— a global authority in iGaming consulting, business development, and strategic expansion with over 33 years of experience in the gaming sector— extends its congratulations to FanLabel, its partner and portfolio firm, on the official rollout of FanLabel SongPicks. This paid-entry, skill-driven music contest app allows fans to leverage their music expertise to vie for cash rewards.

As a shareholder in FanLabel, SCCG Management has backed the company’s growth as a strategic partner, assisting with business development, market positioning, and industry connections. The launch of FanLabel SongPicks marks the newest achievement in FanLabel’s growing ecosystem of music gamification and prediction market entertainment, and it further confirms SCCG’s investment belief that interactive, data-backed fan engagement holds substantial commercial potential across various entertainment sectors.

A New Way for Music Fans to Compete

FanLabel SongPicks expands on the company’s FanLabel Classic app, which enables music fans to participate in free, fantasy-sports-style music challenges. Using SongPicks, players test their music knowledge by ranking songs, forecasting streaming trends, and competing on leaderboards for actual cash prizes. The app currently offers two contest modes: Ranker, where users order songs from most to least streamed, and Best of Five, where players select the top-performing track from a set.

FanLabel’s offerings are fueled by real-world music data and supported by direct licensing deals with major and independent record label groups and rights holders. The firm has teamed up with Luminate as its official stream and chart data provider and Tuned Global as its metadata infrastructure partner, guaranteeing that contests are based on objective data instead of subjective fan votes.

FanLabel also collaborates with Approvely— another SCCG partner company— to handle KYC (Know Your Customer) and identity verification processes, along with Plaid for banking services. The integration with Approvely aligns with SCCG’s wider strategy of linking its partner network to develop comprehensive, end-to-end solutions for emerging entertainment and gaming sectors.

“Our team is extremely proud to have FanLabel SongPicks officially launched,” stated Jeff Sloan, Founder and CEO of FanLabel. “We think the SongPicks experience will give music lovers a fresh way to connect with their passion for music, while also supporting the industry by boosting music discovery, consumption, and creating an entirely new revenue stream.”

FanLabel’s CFTC Engagement Signals Regulatory Leadership

FanLabel recently sent comments to the Commodity Futures Trading Commission (CFTC) detailing its stance that music-related event contracts can open up new avenues for fan engagement, price discovery, and future risk management tools for rights holders— provided they are tied to objective data and include proper safeguards. This submission was among the few music-centric entries in a docket largely filled with sports, gaming, crypto, and regulatory feedback.

In its comments, FanLabel differentiated between music contracts based on objective third-party metrics like streams and chart positions, and more speculative contracts whose results could be swayed by a small group of insiders. The company emphasized that responsible music prediction markets should be developed in collaboration with rights holders, data providers, and regulated exchanges.

FanLabel possesses five granted U.S. patents (with more applications pending) that cover music gamification and the use of music-based contract formats in prediction markets. Multiple label groups have an ownership stake in this intellectual property via their equity in FanLabel.

SCCG’s Strategic View

Stephen Crystal, Founder and CEO of SCCG Management, noted: “FanLabel is precisely the type of company we seek for our portfolio— a team that blends deep industry expertise, protected intellectual property, a responsible regulatory approach, and a true understanding of fan behavior. The music prediction market is at a critical juncture, and FanLabel’s engagement with the CFTC, along with the SongPicks launch, establishes them as a leader in the category. As a shareholder and strategic partner, SCCG is honored to support FanLabel’s growth and to help link their platform to the wider gaming, entertainment, and prediction market ecosystem.”