วัน: 8 ตุลาคม 2025

HONG KONG, Oct 8, 2025 - (ACN Newswire via SeaPRwire.com) - At its inaugural SAP Connect event, SAP showcases how the integration of AI, data and applications creates unparalleled business value. These breakthroughs – including a new network of role-based assistants in Joule that partner with humans to elevate performance, an expanding data ecosystem that drives deeper insights and supply chain software that anticipates disruptions – once again revolutionize how business gets done.SAP showcases how the integration of AI, data and applications creates unparalleled business value at its inaugural SAP Connect event.“To thrive when volatility is the new normal, businesses need more than a patchwork of disparate best-of-breed applications,” said Muhammad Alam, member of the Executive Board of SAP SE, SAP Product & Engineering. “Our announcements today demonstrate the power of SAP Business Suite, where AI, data and applications come together in an experience to propel smarter decisions, faster execution and scalable transformation.”Muhammad Alam, member of the Executive Board of SAP SE, SAP Product & EngineeringAI that Partners with PeopleSAP unveils Joule’s next stage as the AI force at the center of SAP Business Suite’s value creation. Drawing on the applications and data from across SAP Business Suite, SAP is introducing a new generation of role-aware assistants in Joule. Each assistant is designed to partner with a human being in their specific business role. Assistants in Joule tap into the right agents for the job, configuring, orchestrating and managing them so humans can focus on unlocking new levels of insight and productivity.Supporting the assistants in Joule is a growing library of specialized Joule Agents, designed to help execute complex workflows within a specific function. For instance, a People Manager Assistant coordinates a team of specialized agents — including the new People Intelligence Agent, which helps spot and resolve issues like compensation anomalies — to support managers as they drive performance. A new Financial Planning Assistant will be aided by a group of expert agents — including the new Cash Management Agent, which optimizes cash flow and improves interest yields — to help finance professionals drive efficiencies. This new roster of role-aware AI assistants not only partner with people to elevate performance in their lines of business but also work together across business functions to solve complex enterprise-wide problems.Data that Defies BoundariesData fuels AI’s transformative power but it’s often siloed in different systems. At SAP Connect, we are removing those barriers with SAP Business Data Cloud Connect. SAP BDC Connect securely links SAP BDC with partner platforms to enable a bidirectional flow of business-ready data products across organizational and technological boundaries.With zero-copy sharing, data stays securely in SAP systems yet remains instantly accessible in customers’ existing data platforms, preserving business context without costly copies. The result: fewer silos, simpler pipelines, no duplication — just trusted data products where and when they’re needed.SAP also announced that Databricks and Google Cloud are the first partners enabled for SAP BDC Connect, with more to follow. As announced in February 2025, SAP Databricks remains a data service within SAP Business Data Cloud, and SAP BDC Connect extends its benefits across an open data ecosystem. These partnerships give customers faster access to data products for analytics and AI, helping teams move from raw data to real-time business outcomes with greater speed and simplicity.Applications that Turn Data into ActionAt the heart of SAP’s unique value proposition are enterprise applications where data is created and AI-driven insights are experienced. SAP Supply Chain Orchestration is a new AI-native solution that combines the power of Joule with a live knowledge graph to detect real-time risks several suppliers deep and orchestrate a coordinated response, helping customers cut costs and keep supply chains moving. SAP Engagement Cloud, a new customer experience solution, uses business-critical context to personalize interactions across customers, suppliers and other stakeholders. And our next-generation SAP Ariba procurement suite stands out as an AI-native solution, bringing intelligence to every stage of spend management, from sourcing through supplier engagement.Altogether, these SAP Business Suite innovations mark the beginning of a new era powered by self-reinforcing AI, data and applications that drive intelligence, speed and resilience.About SAPAs a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit https://www.sap.com/hkFor media enquiries, please contact:Strategic Public Relations Group （SPRG）Vincent IpAndico TsuiTel: 2114 4341 / 5498 9705Tel: 2114 4346 / 6902 3831Email: vincent.ip@sprg.com.hk  Email: andico.tsui@sprg.com.hk  Fax: 2114 0880Fax: 2114 0880  Copyright 2025 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com

BANGKOK, October 8, 2025 - (ACN Newswire via SeaPRwire.com) - Sappe PCL (SAPPE), Thailand's leading innovator in beverages, showcased the strength of Thai beverage innovation on the world stage once again at Anuga 2025, the world's largest food and beverage trade fair. Held from October 4 ~ 8, 2025 in Cologne, Germany, under the theme "Sustainable Growth", the event gathered more than 8,000 exhibitors from 110 countries.SAPPE presented its iconic brand Mogu Mogu, the world-famous Snackable Drink alongside other popular brands, underscoring the company's innovative spirit in the main exhibition zone. The highlight of the showcase was the official launch of Mogu Mogu's new global campaign, 'Life's too Short, You Gotta Chew,' introduced to an international audience as part of SAPPE's mission to bring Thai creativity and innovation to the global beverage market.Ms Piyajit Ruckariyapong, CEO of Sappe, said the Mogu Mogu booth drew strong attention from international visitors with its vibrant, playful design that captured the brand's cheerful DNA. As the world's first Snackable Drink, Mogu Mogu celebrated the joy of chewing with interactive experiences like the 'Play Game!' station, which invited attendees to experience the brand's fun and engaging personality. The booth also featured the debut screening of the new 'Life's too Short, You Gotta Chew' campaign films, highlighting positivity, creativity, and playfulness - values that align closely with SAPPE's vision of building a global lifestyle brand through innovation and emotional connection.Participating in Anuga 2025 marks another milestone in SAPPE's journey to elevate Thai innovation to the world stage. This year's Anuga spotlighted the key trends shaping the future of global food and beverage - from plant-based diversity and personalized nutrition to clean label transparency and sustainability as the new standard - all of which resonate with SAPPE's commitment to enhancing consumer well-being through creative, sustainable products.With distribution in over 100 countries, Mogu Mogu - the World-Famous Nata de Coco Snackable Drink - has become a symbol of Thai soft power and a pioneer in the global Snackable Drink category. This year, SAPPE continues to expand its global footprint and strengthen engagement with fans worldwide through the new campaign 'Life's too Short, You Gotta Chew', which connects with the young generation's lifestyle of Social Connection, FOMO (Fear of Missing Out) and Playful & Fun energy. The campaign extends across key international markets including South Korea, Indonesia, France, and the United Kingdom, with immersive activations both online and offline."Being part of Anuga this year reaffirms our pride as a Thai brand that can compete on the world stage," said Ms Ruckariyapong. "We believe in the power of innovation, creativity, and determination to continuously deliver happiness and value to consumers around the world."In addition to the global spotlight on Mogu Mogu, SAPPE introduced new product innovations such as Mogu Mogu Candy and Mogu Mogu Pretzel, extending the brand's playful concept into new formats. Visitors also enjoyed SAPPE's popular beverage lines including Sappe Aloe Vera Drink, Sappe Beauti, and All Coco, reflecting the company's commitment to quality and creativity in every product.Anuga, held biennially in Cologne, has been the world's leading food and beverage trade fair for over 106 years, since its debut in 1919. The event continues to serve as a key platform driving innovation and setting global benchmarks for the industry. SAPPE's participation underscores its mission to connect with global partners, strengthen the presence of Thai brands in international markets, and position itself as a company driven by innovation, sustainability, and the joyful spirit of the 'Home of Innovators.'Through its presence at Anuga 2025, SAPPE continues to inspire and deliver happiness to consumers worldwide - one bottle of Mogu Mogu at a time.About SAPPESappe PCL (SAPPE) is a leading Thai beverage innovator and the creator of the "Snack Drink" category through its iconic global brand, Mogu Mogu, now exported to over 100 countries across Asia, Europe, the Middle East, and beyond. The company specializes in fruit juice and functional health beverages designed to serve the evolving lifestyle needs of modern consumers around the world.SAPPE's diverse portfolio includes globally recognized brands such as Mogu Mogu, the world's first snackable drink; Sappe Aloe Vera, known for its refreshing taste and natural ingredients; and Sappe Beauti, a functional drink line focused on health, wellness, and women empowerment. Headquartered in Bangkok, Thailand, SAPPE is listed on the Stock Exchange of Thailand (SET) under the symbol SAPPE.Driven by innovation, deep consumer insights, and a strong commitment to sustainability, SAPPE operates with a balanced focus on product innovation, economic performance, social responsibility, and environmental impact. The company believes that building a sustainable future begins with valuing people, embracing diversity, and leading with authenticity, creativity, and the courage to drive positive change. SAPPE's mission is to inspire lives worldwide one meaningful beverage at a time.Sappe official: https://www.sappe.com/en/Facebook: https://www.facebook.com/sappeplaygroundInstagram: https://www.instagram.com/mogumogu_global/Line: https://shop.line.me/@sappeonlineShopee: https://shopee.co.th/sappe.officialEmail: corpcom@sappe.comSappe PCL [SET: SAPPE, SAPPE/F, SAPPE-R] https://www.sappe.com/en/ Copyright 2025 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com